In this age of information technology, promotion remains as the only aspect in the marketing mix that is easily manipulated. This is mainly because of the fact that the era that we are in is the information management era.
Because of many important and competing interests in business, it may become possible for managers or corporate directors to make every one in a firm to focus in the same direction and on the essentials of the firm. This is the moment when Critical Success Factors (CSFs) can help. They are the essentials that a firm’s management must get and do right in order to achieve the vision, mission and goals set forth by the company. A CSF is a critical activity of factor that must be done to realize the success of a company (Rockart, 1979; Boynlon & Zmud, 1984). When these ‘limited number of areas’ are satisfied, an organization will achieve competitive performance.
An organization is an entity of people arranged and managed in order to pursue joint goals. Behavior is described as an array of activities and bearings made by entities and organisms, living or artificial in tune with its or their habitat or environment.