Big data refers to the data, which exceeds the processing capability of conventional database technologies, that it requires alternative ways of processing it. Big data has become feasible as a cost effective approach of taming the cost, the volume and variability of huge data. Big data is revolutionizing business processes and is resulting in the emergence of a new paradigm of data intensive computing in business, and the way business research is carried out.
The first important key point that is made is inbound marketing. Inbound marketing according the authors is described as a data-driven strategy that is holistic and it involves the attraction and the conversion of visitors into customers through personalized, relevant information.
The author of the article discusses the network security architecture. The author states that when a network connects to the internet, there is an increase in information sharing and communication over the internet.
In order to evaluate the most effective training techniques, it is important to determine the purpose of the training. Training is provided to new employees or old employees determining on the objectives of training. Thus, training new employees is different from training old employees.