Communication technologies have often sought relevance in an increasingly noisy and crowded communications universe. The recent upsurge in social media has completely changed the way people communicate.
Facebook and the rest of the social media companies serve to prove the epitome advanced by the father of internet that internet does not just connect the machines but it also links the people. The boundless nature of the internet means that once a company goes online..
Man being a social being finds it a necessity to belong or be in a group or engage in a collective action. This behavior has given rise to many theories that to explain why people form groups or participate in them. This collective behavior has been around for many centuries and has resulted in the formation of different social structures (Anderson, p2). Examples of collective behaviour over the years include the revolutions of the 17th century like the French revolution, civil rights movements of the seventies, and the north Africa liberation of 2011 (Anderson, p4). Today due to technology, communication has become easy and accessible to many making distance irrelevant and has brought about repercussions that have affected society both negatively and positively.
Communication technologies have often sought relevance in an increasingly noisy and crowded communications universe. The recent upsurge in social media has completely changed the way people communicate. Some of the most notable social sites that have grown exponentially include MySpace, Facebook, Twitter and Google Hangout.
Throughout hominid history, the use of tools to amplify our physical abilities and subsequent mechanization enabled us to dominate the planet. In the process, we have been able to amplify our intellect and use our minds more effectively through the use of language and writing. However, the invention of computers heralded the birth of the ultimate mental amplifier-computing. As Edsger Dijkstra elucidated (Evans, 2011);
The events planning company will assume the traditional marketing calendar whereby the promotions will follow the seasons. There is a period of the years when there are many events. During this period, the company stands to gain in that it will have more clients.
Social marketing is a strategic tool for the companies that seek to attain global success at affordable rates. The introduction of the online platform started with the introduction of Google in 1998. The companies sought to use techniques such as pay per click, search engine optimization with the aim of generating traffic to their sites. The techniques are still used in the social marketing.