ybersecurity is a common threat to security globally, and there is a need for security teams to develop the right mechanisms to maintain the internet-connectivity control systems. Globally, the Internet business requires effective safety measures in the internet services to achieve business efficiency. In this speculation, countries such as Australia, America, China, and other advanced nations require proper industrial security because there are high risks involved from insurgent groups (Weiss, 2014). Terrorist groups have advanced cybercrime systems, and they launch threats on internet control systems regularly. For this reason, the Homeland Security and the Department of Defense should develop robust strategies to deal with cybersecurity. Majorly, cybercrime threats should receive swift responses to mitigate the potential risks. Ideally, terror groups should not gain access to the ICS and if they manage, then they should not be allowed to gain control of the system because that will lead to adverse conditions in the global internet control systems. ICS control is necessary to ensure adverse actions such as reconnaissance, weaponization, and delivery, exploitation and installation, command and control, and to enable security teams to develop actions on objectives (Peng et al. 2012).
Google is an internet-based company founded on 1998. Its founders were Larry Page and Sergey Brin. After its foundation, its incorporation was on September 4, 1998. Its headquarters is in Amphitheatre Parkway, Mountain View.
Social marketing is a strategic tool for the companies that seek to attain global success at affordable rates. The introduction of the online platform started with the introduction of Google in 1998. The companies sought to use techniques such as pay per click, search engine optimization with the aim of generating traffic to their sites. The techniques are still used in the social marketing.