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Samsung Galaxy S5 Phone, Pricing & Services Sample Essay & Outline

Human beings are visual creatures. The ability of a company to attract the customers lies on the packaging and labeling design of the products (Blythe, 2006). In as much as a logo on a product has attractive features on the phone, there is nothing that is more appealing to the potential customers than the labeling and packaging design for the product. A keen focus on the product design could be an order qualifier for a product sold by a certain company.

Therefore, packaging goes beyond the box by focusing on how the product is designed (Kotler, 2000). Packaging design is important since it is an aspect of a product that differentiates it from the other products in the market (Uhlmann, 2005). Packaging a product consistently leads to the creation of a brand image such that most of the people will immediately associate it with the company. This paper looks at packaging and labelling of Samsung Galaxy S5 and its role in the marketing of the brand image of the product.

Samsung Galaxy S5 is an innovative product meant to provide the customer with the utility that the company promises (Brown, 2014). The company creates its products such that they are pioneers in the industry. The packaging design of the phone accords the customer with the practicality of a mobile phone and practicality exceeding that of a mini-laptop. The design mirrors the product and creativity (Pride & Ferrell, 2008). The packaging design for the smartphone is slim such that it reduces the weight while maintaining the functionality. The company has endeavored to create products of a reduced weight while improving the functionality.

The visual attractiveness offered by the product is part of the company’s endeavor to create appealing products (Priyono, 2013). The large screen is also an action in response to the market trend of the ever-increasing screens for hand held mobile devices. Samsung Galaxy S5 is equipped with a 5-inch superAMOLED touch screen (Priyono, 2013). The display is full high definition. The move to increase the screen size for the phone is constant with the direction that Samsung brought to the industry of increasing the devices’ screen size.

Samsung is also keen on protection. The company has over the time developed products that have security measures that are above the industry trends (Brown, 2014). Samsung phones are built to ensure that they have the best protection possible against the common hazards that affect the phones. The screen is anti-scratch whereby the product has more tenacity against scratches compared to the rest of the phones in the market (Priyono, 2013). It also operates on the phenomenal android Kit-Kat, which gives the user increased pleasure from using the phone.

The design for the phone comes from another major success under the company, Samsung Galaxy Note 3. The phone seeks to present a close functionality to the Galaxy note (Brown, 2014). The phone continues with the imagery, finishes and sounds that are inspired by nature. This is a common trend in the Samsung Galaxy product line (Priyono, 2013). The colors for the phone are also indicative of the company’s trend. It has all along developed phones that have either shimmery white or electric blue colors. In the case of this phone, the company has sought to package it in two additional colors such as copper gold and charcoal black (Brown, 2014). Therefore, the packaging and labeling of the phone as a compliment to humanity has led to the propulsion of the Galaxy model mantra and the company’s mission in general.

Samsung Galaxy S5: Pricing

Samsung Galaxy S5, the latest Galaxy series phone, launched on April 11, 2014, is increasing its performance in the mobile phone market faster in comparison with the previous S4 series (Cavusgil, 2012). Based on the improvements from the earlier series, many mobile phone users are running their interests to the phone aiming at having a feeling of the superior Android phone in the market (Hart-Davis, 2014). However, many mobile phone subscribers are experiencing a limitation to using the phone due to its hiked prices. Its approximate selling price is $650. The paper is an analysis of pricing adaptation strategies applicable on the gadget (Cavusgil, 2012).
1.What price adaptations should your firm include in its marketing plan?

1. Marketing plan

Price adaptations refer to a business’s ability of making price adjustments on products aiming at suiting different geographical areas. Apparently, price adaptations have a high reliance on consumer demands in these areas. The following are price adaptations suitable to Samsung Galaxy S5 (Dempsey, 2014);

a. Product discounts

It is a marketing strategy aiming at increasing the buyer’s bargaining power in the market. It is essentially important in S5, as it will give consumers the urge of trying the new Samsung product at the stipulated prices in the business (Schwartz, 2015).

b. Increasing product lines

Competition in a business increases a variety that, on the other hand, promotes price adaptability. In a business dealing with S5, using it is important increasing variety by introducing products such as IPhone 6 will increase competition and thus promote price adaptability (Grimes, 2012).

c. Geographic pricing

Due to the difference in people’s preferences and financial abilities, it is vital differentiating prices based on the ability of the consumers in the region. Conversely, as a mechanism of increasing price adaptability of S5, differentiating prices based on geographical area is important (Dempsey, 2014).

2. Describe and discuss any changes your team would make in the pricing of your product

While enhancing price adaptability of S5, my team would incorporate a pricing strategy that will enhance maximum consumer satisfaction and comfort ability (Grimes, 2012). Conversely, changes such as differentiating geographical areas and discounting will be essential. These changes mainly focus on increasing the bargaining power of the customers (Hart-Davis, 2014).

Samsung Galaxy S5: Services

The latest Samsung Galaxy series phone (S5) is hitting the market faster in comparison with S4. Its astonishing features are highly contributing to the increased trust and urge of trying a new product in the market (Hughes, 2014). Unlike the other models, S5 not only does it have a scratch resistant screen but also has a sand and dust resistant screen. Conversely, Samsung investments in the new model is contributing to the dynamic and technical phone market. However, despite the features of S5, a challenging factor in the market is the availability of spare parts and support services for clients. High features observed in the phone have a high interrelationship with increased delicate nature of the gadget. The discussion makes an analysis of the S5 support services (Schwartz, 2014).

1. Software update

S5 runs on Android 4.4.2 operating system. Specifically, it is the latest version of Android. A limiting factor on Android O.S is that the company incorporates updates dynamically. Conversely, S5 users need to have periodic updates of the OS while ensuring the phone is up to date. As a support service, the business will be offering update services to the clients (Tymes, 2014).

2. Hardware malfunctioning

In situations where phone hardware such as camera or screen malfunctions, the business will avail technical teams to the customers to ensure they get immediate help from the technicians. Among many phone users, screen issues and other hardware malfunction emerge days after purchase of the gadget and thus need for maintaining an immediate technical response team (Schwartz, 2014).

3. Phone unlocking

Common among many Android users, screen patterns and fingerprints often contribute to phone locking. Similarly, while in the mobile phone industry it is vitally essential providing these services to the clients. Consequently, the business will offer these services to the customers (Tymes, 2014).

4. Phone accessories

These include spare parts such as batteries, screen guards and as well power banks. Apparently, with S5, customers require these support services in ensuring that they realize their expectations on the product (Schwartz, 2014).
Support services highlighted above will have a positive impact to the clients if availed immediately. Often mobile phone support services enhance satisfaction of clients and thus promotes maintenance of a positive goodwill among the clients (Hughes, 2014).

References

Blythe, J. (2006). Marketing (1st ed.). London: SAGE Publications.
Brown, S. (2014). Samsung Galaxy S5 About To Hit Stores, We’ve Got The Inside Look. Http://Www. Digitalafro. Com.
Kotler, P. (2000). Marketing management (1st ed.). Upper Saddle River, N.J.: Prentice Hall.
Pride, W., & Ferrell, O. (2008). Marketing (1st ed.). Boston: Houghton Mifflin Co.
Priyono, H. (2013). Best Samsung Galaxy S5 Design Concepts.
Uhlmann, A. (2005). Branding (1st ed.). London: Kogan Page.
Schwartz, S. A. (2015). My Samsung Galaxy S5. Indianapolis, IN: Que.
Hart-Davis, G. (2014). Teach yourself visually Samsung Galaxy S®5.
Dempsey, P. (January 01, 2014). The teardown Samsung Galaxy S5 [Teardown Galaxy s5]. Engineering and Technology Iet-, 9, 6.)
Grimes, A. (2012). The Art & Science of Technical Analysis: Market Structure, Price Action & Trading Strategies. Hoboken: John Wiley & Sons.
Cavusgil, S. T., Knight, G. A., & Riesenberger, J. R. (2012). International business: The new realities. Upper Saddle River, N.J: Prentice Hall/Pearson.
Tymes, E. (2014). My samsung galaxy s5 for seniors. S.l.: Que.
Hughes, B. (2014). Samsung Galaxy S5 For Dummies.

Mobile Security and Privacy Sample Essay & Outline

Abstract

The advent of technology has heralded massive changes in the way in which several aspects of our life are currently being run. Most importantly, technology has greatly impacted on how we communicate in our homes and workplaces. Admittedly it has made certain aspects easier and enjoyable, but with this seemingly advantageous bearing, it has also come laden with loopholes that can be exploited by social misfits who have learnt to use the same technology, not for the good it was intended, but to perpetuate, among other things, cyber-crime and unforeseen events like fraud, and theft of personal information.

Mobile Security

Mobile devices have become an integral part of mankind’s life. Our communication and social life has entirely been taken over by these devices and when one considers that the advent of mobile communication was in the late 1990’s, then the magnitude of the influence that mobile telephony has had on our lives begins to have a clearer perspective. Granted, it has made our lives relatively easy and has reduced contact time during conversations but we can’t quite escape the rather ominous feeling that, with the introduction of mobile telephony into our society, certain aspects of our lives have had to change and not necessarily for the better. One of these aspects is our privacy.
Our right to privacy is enshrined in the United Nations declaration of human rights, Article 12. In fact, Article 3 also has connotations that imply that the security of a person is an inherent right that will be protected and upheld by any state (Universal Declaration of Human Rights, 1948). Guided by the development of a United States law, privacy can be categorized as either constitutional or informational with the former being regarded as the freedom that one practices in making his own decisions on matters that are deemed personal and intimate, for example, when one chooses to practice family planning or to procure an abortion. The latter is about having control over the amount of access to information about your person, family or interests other people can have. The debate on privacy is centered, primarily, on technology, ranging from smartphones, closed-circuit televisions, brain imagery, government programs on cyber-security etc. the reactions to the influx of new technology with regards to our privacy has generally been grouped into two factions; there are those who believe that we zero levels of privacy in the digital age and in essence helpless on the use abuse of information regarding us by other people, and there are those who hold the view that regardless of the advent of technology and its impact in our lives we have the ability to protect our privacy and thus we should protect it (Hoven, Blaauw, Pieters, & Warnier, 2016).

But how exactly is our privacy exploited using mobile devices? Mobile devices expose us to different levels of threats. The most common are; mobile phishing where hackers can use social engineering via SMS services e.g. texts or other mobile apps to gain entry into our phones and access personal information. Stu Sjouwerman, co-founder of KnowBe4 LLC in Clearwater, a security company says that the most common method is to entice the mobile user into clicking a link that, supposedly, should open another site. Before the user knows it, he has already downloaded malware. Ransom hackers can then ask the user to send a certain amount of money before they remove the malware from the user’s phone.

Large companies are also at risk of getting their servers hacked by infected mobile devices. Georgia Weidman, a mobile security expert, opines that when working for an organization, it is possible to breach the organization’s perimeter and attack other devices on the network. She illustrates that by infecting an android phone the Smartphone-Pentest-Framework (SPF-agent), an average user will mostly overlook it while all the SPF-agent will be communicating with a console in the hands of cyber criminals who are then able to gain access to the company’s information systems.

The advancement of technology has also seen the use of mobile devices in banking. Vulnerabilities in mobile banking technology have also exposed us to unprecedented levels of attacks from cyber thieves. For instance, by leaving a malware on a user’s laptop, the thieves can notice when this user is browsing his banking website. All they do is to intercept your banking details before they are encrypted and from there, they are able to access your bank accounts.

An enjoyable past-time for many mobile users in gaming. Some of these games are operated with digital game currencies called bit-coin or lite-coin. These currencies can also serve as an impetus to hackers and cyber thieves to infiltrate your phone and connect to the mining pool. This is a fairly unknown cyber threat but cyber criminals are always expanding the crime network by venturing into hitherto untested territories. What drives them is the ability to be able to get something tangible and then leverage on that (Collett, 2014).
There are several ways in which the issue of mobile privacy can be addressed by security companies around the world, government agencies, and multi-nationals. In assessing these, we need to understand the major components of mobile computing and these are; wireless, mobility, communication and portability, and each of these components introduces a unique problem, for instance, wireless communication faces disconnection, bandwidth variability, and the necessity of heterogeneous networks. The aim, therefore, of mobile security is to address the key areas which greatly influences mobile privacy (I & G., 2015). These are:

a)Security of information while it is in the host unit.
b)The security of this information as it is sent from one unit to the other i.e. the “in-flight” security considering the mobile units and the supporting stations.
c)The security of this information as in the rest network.

While advocating for the importance of utilizing big data for data-driven economies, the European Union is viewed to be mainly concerned with economics and commerce and pays little attention to the issue of privacy. It singles out the advantages of being able to access big data as the overarching need but, however, promises according to the 2014 European Commission Communication, to maintain the privacy of big data “when the data processed can be qualified as personal.” The Commission also reiterated its support to projects aimed at regulating data breaches and added assurance that information is used for the sole purpose for which it was intended (Fuster & Amandine Scherrer, 2015).
Other areas that can be looked into for risk mitigation border around customer education. There should be an established channel and protocol of communication between mobile devices. Any deviation from the normal procedure should not be trusted (Hubbard, Decker, & Fisher, 2015). Basic customer education entailing security measures such as passwords and the inherent dangers of using “jailbroken” devices, identification of high-risk sites, for instance should be prioritized and their subsequent implementation done.

Social media, arguably, has had the biggest impact on our lives. It has become the place to go to for advice on a myriad of issues affecting the generation –Y. Consequentially, it has become the biggest harbinger of threats to our personal privacy in terms of what we post on those sites. As such, it’s prudent that we inculcate proper social behavior characteristics that do not put us at risk of having information that is not intended for public consumption on those sites. These sites are under scrutiny by cyber criminals and with the increasing levels of technology available to them, it is highly likely that any irresponsible behavior on social media will give them fodder on which they can leverage (Learning guide: Mobile device protection, 2014).

The inclusion of developers of social sites into programs that uphold the principles of fundamental rights is imperative because then, they also can play an integral role in ensuring that the privacy of users on mobile devices becomes the foundational basis on which their apps are built. Calling for this level of responsibility minimizes the occurrences of foul play in which these developers may develop apps for whose use is not the intended one. Government regulations to control this aspect of the app developers’ responsibility may be long overdue.

Reference

Boyles, J. L., Smith, A., & Madden, M. (2015, September 5). Privacy and Data Management on Mobile Devices. Retrieved from PewResearchCenter: http://www.pewinternet.org/
Collett, S. (2014). Five new threats to your mobile device security. CSO and Computerworld.
Fuster, G. G., & Amandine Scherrer. (2015, June 16). Big Data and smart devices and their impact on privacy. Retrieved from European Parliament: http://www.europarl.europa.eu/studies
Gallagher, L. A. (2012). Mobile Computing in Health Care: Privacy and Security Considerations and Available Resources. NIST/OCR Conference, (pp. 10-30).
Hoven, J. v., Blaauw, M., Pieters, W., & Warnier, M. (2016). Privacy and Information Technology. Stanford Encyclopedia of Philosophy.
Hubbard, D., Decker, A., & Fisher, E. (2015). Security Guidance for Critical Areas for Mobile Computing. Mobile Working Group, 5-60.
I, M., & G., P. (2015). Security Issues in a Mobile Computing Paradigm. Informatics Laboratory, Computers Division, Faculty of Technology, 2-17.
Learning guide: Mobile device protection. (2014, September 5). Retrieved from Tech Target: http://www.searchmobilecomputing.techtarget.com
Pegueros, V. (2012, November 1). Security of Mobile Banking and Payments. 2-17. Retrieved from SANS Institute.
Universal Declaration of Human Rights. (1948, December 10). Retrieved from United Nations: http://www.un.org/en/universal-declaration-human-rights/