Attributing Apple’s Success Essay Examples & Outline

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Attributing Apple’s Success

Apple has been able to develop itself as one of the leaders in the manufacture of the mobile phones, computers and MP3 players. Success of the company can be explained from various perspectives. From one point; the company can attribute its success to the successful leadership under Steve Jobs (Isaacson, 2011). On the other hand, the success of the company is linked to the accurate and adept marketing strategies that the management has adopted over the years. This paper will seek to evaluate the different perspectives on the success of the company with the aim or to provide the distinction between the two contradictory perspectives.

Steve Jobs became the ultimate representative of the company. Any mention of the company was associated with the later business leader. Therefore, his input was important. The management style adopted by Jobs was the main source of success. One of the management perspectives that the leader adopted was a frequent emphasis on quality (Isaacson, 2011). The company is renowned for the creation of products that are different from the rest. Due to this aspect, Steve was perceived to be the main driver for the company. Making of the business ideas that have made the company a success is the role of the former leader.

Steve Jobs also assumed the maverick approach to the business. The manager is lauded for the introduction of the touch screen technology when the rest of the companies were against the development (Isaacson, 2011). With the development of the technology, the rest of the companies adopted it. Therefore, the company gained the first move advantage over the other producers in the mobile phone sector.

Marketing strategies of the company have also made it more successful than other companies (Isaacson, 2011). However, the strategies did not operate in isolation. Given the personality of Steve Jobs, nothing could have been conducted in the company without his veto. Therefore, he is also responsible for the development and widespread application of the marketing strategy currently used by the company (Isaacson, 2011).

Read also about Google Inc and its Strategies

Apple used different marketing strategies that have made the company the personal computer producer of choice. The marketing strategy focused on the United States. Therefore, the company was capable of clinching the American market. Marketing is as a different product meant for the Americans led to the assumption of this approach by the Americans. The company also markets the product based on quality. They use the innovative quality as the order winner.


Isaacson, W. (2011). Steve Jobs. New York: Simon & Schuster.