Essay on AMA Statement of Ethics Free Essay Samples & Outline
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Essay on AMA Statement of Ethics
According to American Marketing Association (2016), the organization is committed to the highest standards. They promote professional ethical norms and values for its members, who are students, academicians, and practitioners. The Statement of Ethics focuses on moral standards that are expected of an individual. Norms are the standard behaviors that individual are supposed to maintain and portray in their professional work.
On the other hand, values represent acceptable behaviors by society as a whole, which are considered morally correct. The American Marketing Association prescribes for values that represent commonly accepted conducts of its members. According to AMA (2016), their members (marketers, students, and practitioners), are required to act as 'stewards of society' in their daily operations. Their ethical statement acknowledged the need for marketers to work as examples when it comes to ethical practices. Ethics is a subject that spans to all fields of practice, norms and values not only affect operations but influence every step of business. Companies have implemented various forms of ethical texts that prescribe to their fields of operation.
In line with ethical practice, companies have shifted to the integration of Corporate Social Marketing strategies as part of their business plans. According to Caramela (2016), there are four basic reasons for the shift towards Corporate Social responsibility (CSR); thus, environmental factors, philanthropy, ethical issues, and volunteering. Starbucks with its C.A.F.E project is an example of a Corporate Social Marketing technique that has been used to ensure sustainability of the coffee industry. Tom’s Shoes CSR is notable among other companies. CSR is used by companies has a tool for its ethical and moral manifestos. Notably the issue of CSR has a marketing technique has picked pace with the growing awareness and social connectivity across the globe.
American Marketing Association. (2016). Statement of Ethics.-Ama.org.
Caramela, S. (2016). What is Corporate Social Responsibility?. Business News Daily.