Double Speak Essay Examples & Outline
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Double speak refers to the use of language that purposefully disguises the meaning of the words in order to make the more bearable to the recipient. The main form of double speaks is in the business environment euphemisms (Chopra, 2009). The use of the euphemisms is common in the human resource management when deciding on who is to deliver the bad news. The goal of double speak may be to disguise the real nature of the information. The majority of the users of double speak are the political entities (Chopra, 2009). Some of the leaders in the terminology include George Orwell who designed the term double think.
In the recent economic recession, there was an avid use of double speak when laying off the employees. The majority of the employees were of the opinion that they would not be human if they told their employees that they were incapable of paying them. This perception led to eh development of the opinion that the best way of delivering the bad news is to ensure that they are phrased in the most palatable manner (Chopra, 2009).
Terms such as retrenchment and downsizing emerged in order to further this goal. The majority of the employees in the companies contended that they were invariably being let due to the poor economic performance (Chopra, 2009). However, the company will wished to retain hopes in them that they could be rehired once the issues settled down. This perception was important in that it would lead to the eventual reduction of the bad blood. It would also lead to the creation of the image that the company really cared about the needs of the employees. The approach was successful in that the employees went home with a more positive perception of the company.
Chopra, R. (2009). Communication management. Mumbai [India]: Himalaya Pub. House.