The first important key point that is made is inbound marketing. Inbound marketing according the authors is described as a data-driven strategy that is holistic and it involves the attraction and the conversion of visitors into customers through personalized, relevant information.
Business Research Papers
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A flexible budget determines the various expenses on variable costs depending upon variances in actual income. It adjusts changes in the level of activity and is compared to the master budget after an accounting period has elapsed and any variances are noted and appropriate corrective measures are taken
In this age of information technology, promotion remains as the only aspect in the marketing mix that is easily manipulated. This is mainly because of the fact that the era that we are in is the information management era.
Human beings are visual creatures. The ability of a company to attract the customers lies on the packaging and labeling design of the products (Blythe, 2006). In as much as a logo on a product has attractive features on the phone, there is nothing that is more appealing to the potential customers than the labeling and packaging design for the product. A keen focus on the product design could be an order qualifier for a product sold by a certain company.
Common law is not written in one document like an act of parliament, however, it is a form of law that is based on previous court cases that are decided by judge. The law is often applied by reference to those previous cases, so common law is also said to be based entirely on precedent.
Bentley Motors is a luxury British automaker that is owned wholly by German Volkswagen AG. It is branded under the automobile category. It largely concerns itself with distributing, designing, manufacturing and engineering luxury automobiles.
Organizations have to enforce the compliance guidelines in order to ensure that their funds are not used in the bribing and other corrupt undertakings with the view to increasing the business that the organization receives. Sarbanes-Oxley Act of 2002 issues the guidelines on the processes that have to be enforced. Due diligence ought to be enforced in all the processes.
Facebook and the rest of the social media companies serve to prove the epitome advanced by the father of internet that internet does not just connect the machines but it also links the people. The boundless nature of the internet means that once a company goes online..
3D printing is the new frontier in management whereby the manufacturing sector is going undergoing changes. The technology has affected all sectors of production and it is changing the normal way of doing things. The technology allows companies to come up with new methods of production that are both cheaper and customizable (Anderson & Sherman, 2007).
There are several ethical challenges that are discussed in the six articles. Business without ethics cannot be able to go on in a clear manner and consequently, there is a need for an ethical leader in business, and it does not come easily.