Albert Bandura’s Theory Free Essay Samples & Outline

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Sample Essay On Comparison and contrast the Bandura’s Theory

ALBERT BANDURA’S THEORYAlbert Bandura is an American, who coined the social learning theory. This is a theory that suggests and explains how people can learn from observing others. For instance, one is capable of learning by imitating someone else. According to the theory, people can also learn from modelling and imitating others. The modelling process as per the theory involves; attention, retention/ memory, reproduction and motivation (Lefrançois, 2012). In originating this theory, Bandura put together two philosophies namely cognitive philosophies and the behavioural theory. This article focuses on the theory and its similarities as well as its differences with the other theories. It will also discuss the reasons as to why motivation is important to people as well as how people can be motivated to do a range of things including those that they do not like.

Comparison and contrast the Bandura’s Theory

Just like most of the other theories, Bandura’s Theory is a motivational theory especially when it comes to learning. It explains the ways in which people can learn. Through the theory, it is possible to understand the behaviour of a human being (Lefrançois, 2012). It is also possible to anticipate as well as change the behaviour. This is important for the purpose of motivation. One needs to understand the behaviour of people in order to be in a position to influence them so that they can act in a certain way.

This is made even easier by the fact that the theory helps in predicting the human behaviour. For instance, therefore, a manager can anticipate how an employee is likely to behave if given a certain offer. Other theories such as the expectation theory focus on understanding the expectations of an employee by the employer. The employer should offer what the employee expects and this will act as a motivation. It is about understanding and predicting the behaviour of the employer. The same case applies to the Maslow’s theory where one needs to understand the things that motivate the employee and those that no longer motivate them.

On the contrary, the behavioural theory suggests that learning comes by as the aftermath of associations created through reinforcement, punishment as well as conditioning. On the other hand, the cognitive learning theory postulates that learning is a mental process. The theory explains that the mind is influenced by some external as well as internal factors that then cause learning in a human being (Nooteboom, 2009). The two theories are different from the Bandura’s social learning theory which depicts that learning can be done by observing and imitating.

Reasons why people need to be motivated

In today’s world, it has become increasingly significant than ever to keep employees, and all the people in an organization motivated. The reason to this is the fact that people become more productive when they are motivated. They can produce more, be more creative as well as innovative. The ramification of this is that the organization will become more productive as a whole and will be better placed to keep up with the competition (Jones, 2013).

Therefore, the other reason as to why people need to be motivated is to increase the competitive advantage of an organization. The business world today is dominated by the high level of competition. Organizations are competing for customers so that they can make high sales and profits respectively. One way to maintain competition is to ensure that employees are well motivated as they are the most important resources in any organization.

Motivating people is also important in that it makes a better society. As a general observation, when people are highly motivated, they are usually happy and hence they contribute to a good society. They can co-exist well and together can be productive.

Can people be motivated to do what they do not like?

Each person has a preference of the things they would like to do and those they do not like to do. It may not be easy to motivate people to do the things they do not like to do since doing so is demotivating in itself. When someone is forced to do something that they do not like, they may feel demotivated. On the other hand, people may do something that they do not like in order to achieve something else. For instance, one could be employed in a job they do not like and they are looking for money to meet some other needs. In such a case, they may be motivated to do the job so that they can get the money. Therefore, the question of whether one can be motivated to do what they do not like may be two-way depending on the underlying circumstances. In other words, people can be motivated to do what they do not like depending on what they need to achieve and the surrounding factors which affect their motivation.

What types of things have motivated you in your past positions?

In my past positions, I have been motivated by a number of things which have helped me achieve my fate. One of the things that have motivated me is the urge to work at a managerial position. Working as a subordinate, I always wanted to climb the ladder and attain a management position. This pushed me to work hard so that I can get the promotions. The other factor that motivated me is the need to feel safe. Working at a higher position gives relatively more job security as compared to working at the lower position/casual positions. Finally, money has also been a motive. I have always wanted to earn more as this would increase my quality of life and also help me achieve a number of things in my life.


Motivation is important not only in a business organization but also in the society and in other organization as it makes people achieve more. In business, it is important to motivate people so that the organization can be more productive. Understanding the behaviour of individuals’ aids in determining ways in which they can be motivated. The social learning theory by Bandura can help understand the human behaviour.


Jones, D. (2013). Three leadership secrets revealed: 3 success methods to motivate people to action. Issaquah, Wash: Made for Success.
Lefrançois, G. R. (2012). Theories of human learning: What the professor said. Belmont, CA: Wadsworth.
Nooteboom, B. (2009). A cognitive theory of the firm: Learning, governance and dynamic capabilities. Cheltenham, UK: Edward Elgar.