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Web 2.0 is the modern internet. It is characterized from the change and specification it has acquired over time. Change in the advertisements and use of technology has contributed to the rise of web 2.0. In the new look of business organization advertisements; change that has taken place has been the great contributor towards development of web 2.0. Initially, advertisements were the role of manufactures and business organizations.
Information would flow in one direction only where the beneficiaries were the consumers only. This role has been seen to change with time. Consumers, through consumer generated advertisements have taken this role where they are giving, more information about a given product. These advertisements are readily available to other consumers through the social media. The change that has been seen in the advertisement agencies in these businesses has been a great contributor of development of web 2.0 (Pfaffenberger 1996).
On the other hand, technology mentality change among the users has also contributed to web 2.0. Initially, technology was looked at how people would retrieve information from available sources. Internet is considered as the readily available source of information among, many users. However, currently people’s views of technology as a source where you can add more information as you try retrieve other.
This has been a great contributor towards consumer generated advertising in which consumers of a given commodity can readily and easily give their feedback as compared to the past where information would flow from the business enterprises to their customers only. In this case, the changes that have been highlighted are the great contributors towards the current web 2.0.Interactions between customers and product manufactures is seen as the major characteristic of modern internet (web 2.0).
Google's product You tube, which is the most visited internet page where people can easily watch videos is the target for many consumer generated advertising. The fact that it attracts a great population creates a gap that most business organization depend on so as to advertise their products. Furthermore, consumers are given the right of responding to the advertisement. On the other hand, consumer generated advertisements are placed in this site where consumers of any given commodity can freely contribute about the product.
Unlike in the past where advertisements were through the word of mouth, currently, through the internet, everything has changed. Unlike in the past where advertisements were face to face and through telephone, bulletin boards and e-mails, currently they are being made through the social media such as you tube. This change has made it possible to access a bigger population as compared to the initial plan where the population was limited (MIS week. 1980).
Secondly, using the consumer generated advertising; advertisements have been made to be one to many where a single advertiser can reach out a large number of people unlike in the past where advertisements were many to one or even one to one. Other than this difference, the fact that communications in consumer generated advertisements encourage comments to pertaining the product unlike in the past where communications were spontaneous where consumers were not given chance to comment about the products (Scuderi & Tria 2004).
Other changes that have been seen in advertisements following advancements in the web are in the pricing, distribution channels and the whole organization in general. Unlike in the past where these were focused in the advert, customer generated adverts focus on the advert itself, other consumer’s contribution to the advert and company’s other brands. These changes are attributed to web 2.0. While using web 2.0 to advert, contributors are anonymous this is contrasted with the past where the advertiser’s identity required to be revealed.
Finally with the current web 2.0 the location of communication between the customers and product manufactures has changed. Owing to the past advertisements where it was being done in the private, currently they have been made public. This has contributed to more research on the products that customers are getting and also the services that they receive. Improvement to these services and products has been made possible following the interactions between the customers and the sellers. This has been made possible by web 2.0 as compared to web 1.0. Traditional advertisements that were based on word of mouth and through e-mail are good examples of web 1.0. Web 1.0 has been replaced by web 2.0 following the advancements in the technology ( Kroenke 2008).
Business organizations have used web 2.0 in the marketing of their products. Following the advertisements that are made available to the customers through their customer generated advertising; the business organizations can easily use these comments to improve their services. Other businesses refer to their competitors adverts that are made by the customer generated advertising organizations aiming at creating a stiffer competition in the market. These strategies that are adopted by businesses are made possible by web 2.0. On the other hand, business organizations has can easily get better ideas from other businesses secretly as advertisement is made public.
Conversation about products among the customers creates a better understanding on how to use a given commodity. Example in the electronic, market, through web 2.0, those intending to get more information on a given commodity can easily get it through the adverts that are made in the social media. Interactions between different customers through discussions on a given commodity create more awareness on this product. Shared information in these products on the other hand enables the creation of a larger market ( Scuderi & Tria 2004).
As seen pertaining the electronic market, through the rise in technology more products are being released into the market. Most consumers are relying on those who had an experience with the product. As seen in those who have used a Mac computer and others who are using iPhones. It is through web 2.0 activities that customers offered with the relevant information about these products. On the other hand, the companies that produce these products can easily predict the future market trends following discussions in the social media (Kroenke 2008).
With the business organizations taking advantage of the social media such as you tube where they are employing professionals to act as commentators and “bloggers” to remarkon, and “direct,” conversations about their organizations and communication by or about them. This is aimed at attracting attention of the viewers of these social sites. Following these current trends, web 2.0 is being incorporated in many businesses organizations where they are adding more information about their products. On the other hand, customers are given the right to add their comments about these products. Following such an interaction, management of these companies is improved as they are able to receive the customers’ responses (Scuderi & Tria 2004).
Concerning these social media sites, marketing has been one of the current trends in them. They are providing information about a product in every page opened. This comes either as a short play or written articles about a product. Marketing of these products through social media has created more awareness about the product to the customers and most of them are convinced to purchase more. As a result, the sales of the companies are seen to rise at a high rate.
Web 2.0 has played a great role in marketing. As compared to web 1.0, through social media such as you tube, more awareness has been made. Web 2.0 is not only interested in giving more information to the peoples but also giving them a chance to add more to the available information (Pfaffenberger 1996).
Scuderi, G. R., & Tria, A. J 2004, MIS of the hip and the knee: A clinical perspective. New York: Springer
Kroenke, D. 2008, Experiencing MIS. Upper Saddle River, N.J: Pearson Prentice Hall.
MIS week. 1980, New York: Fairchild Publications.
Pfaffenberger, B. 1996, Web search strategies. New York
False assumptions and mistakes are some of the common contributors to business errors faced by the management. In a business setting, mistakes and errors are vital since they enhance improvement of business operations, and they limit future occurrences of the errors by the management. Apparently, the sole importance of errors in a business setting is due to their design that focuses on optimum performance and effectiveness of the company in the economy. Conversely, the management often views mistakes as defects that require maximum minimization to avoid extensive negative impacts to the organization. In a business environment, an organization’s success and goodwill to its clients often attribute to their reputation and mistake-solving methods. The paper is an analysis of a false assumption mistake that contributed to errors in AT&T’s Bell System (Paul J.H. Schoemaker, June 2006).
Before telephone companies broke up in United States, the law required them to offer services to their households based on their regions. However, the US government did not consider the creditworthiness of the households. Following the services to the households, the telephone companies recorded an increase in their subscribers with an approximate of 12 million. Additionally, companies increased the number of their subscribers with bad debts where the value of bad debts exceeded $450 million during that year. Aiming at protecting these companies from credit risks, theft of the bell equipment and as well abuse of their services by their clients, the government permitted them to makes security deposits collected from their customers (Paul J.H. Schoemaker, June 2006).
Resulting from the rise in the value of bad debts facing AT&T Bell System, the company developed a complex model of statistically identifying clients who posed great risks of bad debts to the company. However, the company’s management was undecided whether the overall process of installing bell systems as directed by the government was right. However, the management came into a conclusion where they made a decision of deliberately testing the overall pursuit by the government (Paul J.H. Schoemaker, June 2006).
A false assumption mistake done by the management was when they pre-trusted their customers that they did not collect deposits for almost 10, 000 new clients. The decision by the management placed the company at the edge of facing an excessive loss in case the clients ran off with the equipment or if they failed to pay their deposits. However, it was not the case, a high number of the newly subscribed clients made complete deposits for these services on time. Nevertheless, the company still made massive losses from the ‘bad’ customers who failed to pay their debts (Paul J.H. Schoemaker, June 2006).
Based on the false assumption decision made by the AT&T Bell System, I strongly believe that the management made an error from their false assumption. Conversely, the company was prone to facing massive losses. I propose the company ought to have rejected the government offer of making deposits of its clients as a guarantee. The management should have overlooked the proposal by the government and request for a formal document offering a 100 percent guarantee of refunds in case of customer frauds. As an approach, it would protect the company from the losses.
Paul J.H. Schoemaker, R. E. (June 2006). The Wisdom of Deliberate Mistakes. Harvard Business Review.
The internet has completely changed the way people do business in the 21st century. In fact, one good way to get job prospects in the 21st century is the search for internet and to help one in his search. The internet offers a premiere ways to use the internet is a source for job leads. Many companies in the world often uses websites in the modern day and consequently many of the companies often post openings right in their home pages, therefore, if one is interested in a particular company, one might be able to find out whether the company has a vacant position by one simply touring their websites (Brown, 2008). In addition, the World-Wide Web can be described as being filled with job-oriented sites which are primarily tailor made for the job seeker. The sites often offer advertisement for jobs in several different localities. However, when on goes ahead and applies for the job, the potential employee enters into what can be described as a black hole. In this black hole, there exists many people that have applied for the job and consequently, the application goes on and joins the thousands that exist in the site. The job application process is important and is advantageous as it gives the job seeker a chance to cast his net wide, communicate regularly with the potential employer and also apply widely for jobs (Brown, 2008).
However, today's job applicants often submit resumes and complete the online applications in a bid to look for a job. They are often at a disadvantage because the curriculum vitae might not be able to show to the employers exactly their capabilities. This is because there are a lot of capabilities that the employees have which cannot be written on curriculum vitae and can be distributed on interviews as well as other methods of employment. Therefore, people with oratory skills for example, cannot be given a chance to prove this and consequently, they are often at a disadvantage as they cannot be able to express themselves in a paper document.
On the other hand, there are still several advantages. For example, the internet often offers ease of communication; this is because the potential job seeker can quickly as well as efficiently send e-mails to the prospective employers which include the resume and the cover letter. This often allows a person to be able to get in touch with their potential employer in an intimate way. Further, there is no denying that the internet offers a wide audience for one's resume (Brown, 2008). For example, a person can post a resume on a job oriented site and chances are that one might be contracted by a number of recruiters. Further, it is of the essence to note that through internet posting, one might be able to reach employers who otherwise might not have been able to be reached through other forms of communication.
In conclusion, the internet is a powerful tool that can be described as a double edged tool that has its advantages as well as disadvantages (Brown, 2008). The downside of applying for a job online is the fact that the application often goes into what can be described as a black hole. However, there also exists several advantages such as a large source for job leads. The internet also offers ease of communication, and one can be able to get prospective employers which often include cover letter and resume. Lastly, another advantage is the fact that it often offers a wide audience for the job seeker.
Brown., L(2008) Job Seekers on the Internet: An Empirical analysis. SAGE. NEW YORK.
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